WHAT is it?

For YOU: Insta-LINK® is a web-based water analysis program that directly connects your customers to you by showing only your brands in their treatment recommendations when testing their water. They link directly to your store for problem solving using your store brands. You can then use the connection as an online marketing tool to communicate regularily through email with promotions, specific advice, store specials and events.

For your customers - Insta-LINK® lets them photo-scan Insta-TEST® test strips from their pool with a smartphone or manually enter results into a smartphone or computer from a strip or a kit. They link directly to your store for problem solving using your store brands. Saves your customers time and hassles by no longer having to calculate dosages and thereby simplfying their pool maintenance by keeping their water in perfect balance. They also connect to you for special advice and to receive information about store specials, promotions and events.

Bottom line: Your customers are going to be more loyal to you.

WHY offer it to your customers?

Insta-LINK® KEEPS CUSTOMERS coming to YOUR store for YOUR chemicals (treatments show only your brands)

You can COMMUNICATE WITH CUSTOMERS wherever they are - helping solve problems, letting them know about promotions, etc.

WHY act now?

Your customer's are mobile and connected. Make sure they connect to you
Start communicating with your customers BEFORE the season starts
Take advantage on Introductory 50% off prices

HOW do I get started?

Register FREE for Insta-LINK® today and you’ll be on the map!
Check out free subscription and view instructional videos from your Dealer Portal.
Order unlimited free trial subscription for only $100 by 5/31/11 from your dealer portal page. Sign up as many customers as you can that you have or get their email addresses (we can help enter them for you) to try free until July 1st.
Use the free subscriptions with your customers to communicate store offers, helpful hints, etc. all free of charge.
Customers can use full-featured subscriptions until July 1, free of charge and with no obligation - including with free apps available in March.
In June, your customers will receive reminder emails to contact you and purchase a one-year Insta-LINK subscription to continue ther service they are enjoying.

Great Features – Click each to learn more!

Customize with your products

Register as an Insta-LINK® Dealer and you can easily load your own chemical brands on your private Insta-LINK site. This allows customers to know exactly what to add to maintain their pool. When they link to your site they will see only your brands.

Provide exclusive offers on-line

Now offer store specials on-line or send email alerts about any important pool/spa related topic. Your Insta-LINK users will be first in line for everything new. This saves time and direct mail costs.

Instant results and dosing advice

Users can enter results manually or use the amazing Insta-LINK iPhone App to photo-scan their Insta-TEST® strip. Either way they get instant results and dosing recommendations in seconds. They can even email you the results to have their chemicals waiting at the counter.

Test history and equipment logs improve service

Insta-LINK automatically displays graphs showing test history and results in or out of the ideal ranges. An equipment log helps your service team arrive prepared on every visit.

Create proactive customer relationships

Customers will understand how routine treatments lead to better water balance and sharing their test history with your store creates a host of opportunities to help them for years to come. Create the bond using Insta-LINK today.

Purchase subscription blocks for your customers:
10-pack	$99.75 ($9.98 ea.)
100-pack	$897.00 ($8.98 ea.)

$100 SPECIAL OFFER (ends May 31st) Allows Insta-LINK Dealers to sign up as many of your customers as you wish! Dealers pay $100 to get unlimited free trials for their customers. Dealers have until May 31st to sign up as many customers as they wish. Free trials expire June 30th.

Dealer registers at no charge to be an Insta-LINK dealer at insta-link.com.
Dealer orders the $100 package of unlimited free trials (go to Dealer Portal, then click the red button shown as "2011 Subscription Promotion").
Dealer sets up program with only dealer's chemical brands.
Dealer signs up as many customers as desired (LaMotte can electronically enter from list for dealers).
Customers are automatically sent a welcome email explaining the high value free trial their dealer has provided them.
Dealer now has a means to send emails and messages to customers via Insta-LINK prior to and during pool season.
Customers now have a fabulous tool giving them precise dosing amounts following every pool test using any smart phone or computer.
Customers are notified in June that free trial is expiring and to order at store or on line at a price dealer sets. Or dealer provides free.

CLICK HERE TO REGISTER

Works with iPhone®, Andriod®, Blackberry Torch® or any computer with internet access

	Home Advanced Subscription ($19.95/yr) FREE 2-WEEK TRIAL PERIOD!	Home Advanced Subscription($19.95/yr) with iPhone Home Basic 2.0 App ($4.99)	iPhone Home Basic 2.0 App ($4.99)
Where to buy	Buy Subscription Here	Buy Subscription Here and Buy app at Apple iTunes App Store	Buy app at Apple iTunes App Store
Works on:	Web-based program, any device with internet access	iPhone and any device with internet access	iPhone only
Accepts Test Results For:	Free Chlorine or Bromine, Total Chlorine, pH, Alkalinity, Total Hardness, Cyanuric Acid, Salt, Biguanide, Biguanide Shock	Free Chlorine or Bromine, Total Chlorine, pH, Alkalinity, Total Hardness, Cyanuric Acid, Salt, Biguanide, Biguanide Shock	Free Chlorine or Bromine, pH, Alkalinity, Total Hardness
Manual Test Result Entry Option Allows any smartphone or on-line PC (Home Advanced) user with internet access to enter the test results from their test kit or test strip by using a simple slide bar to select the test results. In just seconds the program can analyze the results entered and return customized chemical treatment recommendations.	Yes	Yes	Yes
Photo-scan strip with Auto-Trigger (iPhone Only) Allows iPhone owners to photo-scan an Insta-TEST® pool and spa test strip, eliminating the need to visually determine slight color variations. In just seconds the program can analyze the test strip results and return chemical treatment recommendations.		Yes	Yes
DataMate-Lite Dosing Instructions	Advanced	Advanced	Basic
Test Result History Stores past test history with time and day the test was performed.	Unlimited	Unlimited	10 tests only
Treatment Recommendations The program can analyze the test results and return precise chemical treatment recommendations for your pool and spa.	Unlimited	Unlimited	30 days only
Test Result Trends Graphs Each test factor from past test results can be graphed which helps in figuring out trends with certain test parameters.	Unlimited	Unlimited	10 tests only
Pool/Spa Site Setup This section allows the user to enter important information about their pool or spa such as volume which there is a built in volume calculator if the user is not sure about the exact volume. The program allows the user to add 5 pools or spas. The user can choose what type of surface their pool is such as vinyl, plaster, fiberglass along with the type of filter like cartridge, sand or DE. Also, if the user has a mineral pack or chlorine (salt) generator along with the chemicals used with their pool or spa can be added into the site setup section.	Advanced	Advanced	Basic
Help Documents Plus Offers information about key pool and spa measurements along with an in-depth glossary of water chemistry terms. Also, there are sections about receiving the best results by using your iPhone photo-scan feature along with a tutorial that explains how to use this innovative program.	Yes	Yes	Yes
Dealer Locator The locator list local Insta-TEST®, Insta-LINK® and Certified WaterLink® Express pool or spa professionals in your area with complete address, phone number along with a map locator.	Yes	Yes	Yes
User Portal The user portal allows the homeowner to setup their pool or spa information into their computer which will reflect in their smartphone such as volume, equipment list, maintenance log, reminders and manually enter test results.	Yes	Yes
Dealer Support Link	Yes	Yes
Email Result to Dealer This allows the user to send their test results to their local pool or spa professional to receive help with their recent water test or to "order ahead.".	Yes	Yes
Dealer Portal The dealer portal allows the user’s local pool and spa professional to view their test results, pool or spa equipment and to setup their chemical brand information. The user has the option of allowing their pool or spa professional access to their information.	Yes	Yes
Problem Solver Helps identify and solve simple algae, colored-water and other situations for the user and directs them to their pool professional when appropriate.	Yes	Yes
“Ask Alan A Question” Receive expert advice on-line from a pool and spa professional with over 30 years of water chemistry experience.	Yes	Yes
Trends-Based Notices From past test history the user will be notified with alerts if the parameters are not at the correct level over a certain period. Also, your local pool and spa professional if they have access to your test information will have the ability to send messages if they notice a certain trend that may damage your pool or spa.	Yes	Yes
Equipment Log This feature allows the user to enter make, model, installation date and serial number of the equipment used on your pool or spa such as motor, pump, filter, chlorine (salt) generator, alternative sanitizer (mineral system, ozonator, uv) and auto cleaner. The equipment log will be helpful for easy reference if something breaks and parts are needed for the particular item.	Yes	Yes
Maintenance Schedules with Reminders This feature will make sure your pool or spa maintenance is performed with reminders to shock the water, change or clean your filter, replace out your mineral pack, backwashing and other important maintenance to keep your water crystal clear.	Yes	Yes
Maintenance History This will record past maintenance on your pool or spa including if the treatment chemicals were added as prescribed with the date and time of action.	Yes	Yes
Corrosion/Scale Index Calculator Makes the user aware if the water is in balance and not corrosive or in scale form. If the water is corrosive or scale it will cause issues to surfaces and equipment.	Yes	Yes
Local Dealer's Chemical Brands	Yes	Yes

Here's some tips on how to introduce your customer's to Insta-LINK

DEALER:	I have a fabulous, new technology for you that will save you time and hassles.
CUSTOMER:	What is it?
DEALER:	It's a water analysis program that runs on your smart phone (or home computer) and it tells you exactly what you need to do based on your test results at home.
CUSTOMER:	How much does it cost?
DEALER:	It costs only $10 (or $15 or $20) a year.
CUSTOMER:	So, how does it work?
DEALER:	It's really simple - you dip a test strip in your pool and you take a picture of it with your smartphone. If you don't have a smartphone you can go to your computer and enter the results there. Your results come back in seconds with exactly what you need to do - such as, dosage amounts tailored to your pool and proper doing sequences. Since it's web-baseed i can see your test results from here on my computer and we can communicate within the program so I can help solve any problems you may have.
CUSTOMER:	How do I get started?
DEALER:	All I need your email address so I can sign you up now (or today). You'll get a welcome email with instructions today. Then just download the app, set up your pool or spas and get started. Here is a smartphone camera card to assist you with taking pictured of your reacted test strips once you download the app.

Check out all three videos below...

Video 1: Dealer Portal Features:

What you will learn in this video:

How to customize your chemical brands
How to pre-pay for subscription licenses
Sign up new customers
How to message existing customers
How to view and manage customer data

To view this video in better resolution, you can switch to 480p from 360p in the bottom, right side of the viewer.

CLICK HERE

Video 2: Features for your customers

Share this video with your customers so they can see all the features and benefits that Insta-LINK can do for them. You can click on the link below and cut and paste the website URL to send to them via email. CLICK HERE

Video 3: User Portal Tour

Help your customers learn how to navigate through the Insta-LINK User Portal. Share this video your customers by clicking on the link below and cut and paste the website URL to email to them. It shows how to enter all their information including chemicals and equipment, volume, how to set reminders, etc. CLICK HERE